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By Designers For Designers.
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Ali Noureddin is an award-winning interior designer and entrepreneur with more than a decade of experience across interior design, sourcing, and the creative industries. WSPR was founded with the vision of bridging the gap between exceptional design and accessible high-end products, creating a curated platform tailored for designers, architects, and design-conscious clients.
After years of working closely with suppliers, consultants, contractors, and end users across the GCC, Ali recognized the challenges within the traditional procurement and retail experience. WSPR was established to offer a more transparent, design-driven, and efficient approach to sourcing furniture, lighting, and interior products while preserving the integrity, creativity, and individuality behind every space.
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"THE STAFF WAS EXTREMELY HELPFUL AND PATIENT WHILE I MADE MY DECISION. LOTS OF OPTIONS TO CHOOSE FROM AND EVERYTHING WAS EXPLAINED CLEARLY. THE COUCH I GOT FITS PERFECTLY AND LOOKS AMAZING."
Stephanie Hanna
Founder
Step Into Details
“Dealing with wspr helped us reduce our costs by 15% while maintaining the quality and standards at FAM. The team goes the extra mile to keep the project managers and clients satisfied.”
Mohamad Ali Alawiyeh
Procurement Manager
FAM Interiors