Ape Grupo · Made in Spain · Plain colour look

Craft Cream

A gloss ceramic tile in Cream, with a delicate grain and depth of light. Rectified edges, made for walls.

Based On Qty 2.16 m² per box · priced per project
Format · cm
Finish
How much do you need?+10 % cutting waste included
Boxes
1 box · 2.16 m²

Made to order · approx. 12 weeks · split lots and trade pricing on request.

White body ceramicBody
8.9 mmThickness
RectifiedEdge
WallUse
—Anti-slip
V1Variation · wear

Technical data

60 × 120 / Gloss · ref. A048591
Body
White body ceramic
Format
60 × 120 cm
Thickness
8.9 mm
Finish
Gloss
Rectified
Yes
Use
Wall
Anti-slip
PEI (surface wear)
—
Shade variation
V1
Reference
A048591
EAN
8435568592810
Country of origin
Spain

Packaging & logistics

Pieces per box
3
m² per box
2.16
kg per box
35.08
Boxes per pallet
24
m² per pallet
51.84

About Craft

Craft Cream by APE

The Craft Cream by APE is a gloss ceramic tile built from two granules of different sheen, with a delicate grain and a wide colour range.

Available in Dubai through WSPR.


Light, grain and texture

Craft treats the surface as a landscape of light and colour. Two ceramic granules of different gloss give depth and a soft grain.

Linear and organic reliefs move light and shadow across the wall. Interiors change with every glance.


Designed for walls

Made for walls in calm or more expressive schemes. A wide colour range makes matching easy.

Key features include:

  • White body ceramic

  • Rectified edges for fine joints

  • Gloss finish

  • Format 60 × 120 cm

  • Uniform shade (V1)


Ideal For

  • Bathrooms

  • Kitchen splashbacks

  • Living rooms

  • Hotel suites


Discover Craft at WSPR

WSPR sources Craft and the wider APE collection for homes, studios and hospitality projects in Dubai and across the UAE, including its available formats and finishes.

We handle the quiet part: selection, quotations, samples and follow-up with the brand, by email, phone or WhatsApp. You focus on the design.

Questions people ask before ordering tiles

Answered here so nobody has to message first. Anything else: whisper to us.

How many boxes do I need?

Measure the area in m², add 10 % for cutting (15 % for diagonal or herringbone layouts) and divide by the m² per box shown for your format. The calculator above does this and rounds up to whole boxes. Keep one spare box for future repairs — production batches vary slightly in shade.

What do rectified, R10 and V2 mean?

Rectified edges are cut square after firing, so joints can be as narrow as 2 mm. R10–R12 is the anti-slip rating for shoes (R11 and above for wet outdoor areas); A, B and C is the barefoot rating for pools and showers. V1–V4 is how much the faces vary from tile to tile: V1 uniform, V4 every piece different.

Can I use it on the floor, outside, or in a pool?

The “Use” line in the technical data is the answer for this exact format and finish: polished finishes stay indoors; outdoor terraces need an anti-slip finish or a 20 mm version; pools need the barefoot rating and pool-edge special pieces.

How do samples work?

Order a sample of any colour from this page; it is deducted from your order. Samples show one face of the design — check the “all faces” gallery for the full variation.

Lead time and delivery

Quick-ship formats leave our Dubai warehouse first; made-to-order formats are produced in Spain and arrive by sea in the time shown next to the price. Delivery is to kerbside on pallets; carrying to the floor and site storage are quoted on request.

Which grout, adhesive and joint width?

Porcelain needs a C2 adhesive, applied to both tile and floor for formats over 60 cm. A 2–3 mm joint for rectified tiles, 4–5 mm otherwise, with a grout close to the tile colour. The installation & maintenance manual in Downloads has the full guidance.

Can I return unopened boxes?

Made-to-order pieces are produced for you and cannot be returned, which is why the calculator rounds carefully and samples are cheap. For quick-ship stock, whisper to us before ordering and we will confirm what applies.