This Is Cream
A ceramic wall tile in Cream with a subtle horizontal relief. Matt, uniform in shade.
Made to order · approx. 12 weeks · split lots and trade pricing on request.
Technical data
20 × 50 / Matt · ref. A027117- Body
- Red body ceramic
- Format
- 20 × 50 cm
- Thickness
- 8.3 mm
- Finish
- Matt
- Rectified
- No
- Use
- Wall
- Anti-slip
- PEI (surface wear)
- —
- Shade variation
- V1
- Water absorption
- >10 %
- Reference
- A027117
- EAN
- 8435310777489
- Country of origin
- Spain
Packaging & logistics
- Pieces per box
- 14
- m² per box
- 1.4
- kg per box
- 21.81
- Boxes per pallet
- 48
- m² per pallet
- 67.2
About This Is
This Is Cream by APE
The This Is Cream by APE is a ceramic wall tile with a subtle, horizontal relief that invites touch.
Available in Dubai through WSPR.
Surfaces made to be touched
This collection is provocative in the sense of the senses. A subtle surface movement and horizontal relief invite you to touch.
Contemporary colours meet decorative details.
Designed for walls
A wall tile with a soft relief. Use it in a calm room or as a feature.
Key features include:
Red body ceramic
Matt finish
Format: 20 × 50 cm
Uniform shade (V1)
Five colours in the line
Ideal For
Bathrooms
Kitchens
Bedrooms
Retail interiors
Discover This Is at WSPR
WSPR sources This Is and the wider APE collection for homes, studios and hospitality projects in Dubai and across the UAE, including its available formats and finishes.
We handle the quiet part: selection, quotations, samples and follow-up with the brand, by email, phone or WhatsApp. You focus on the design.
Questions people ask before ordering tiles
Answered here so nobody has to message first. Anything else: whisper to us.
How many boxes do I need?
Measure the area in m², add 10 % for cutting (15 % for diagonal or herringbone layouts) and divide by the m² per box shown for your format. The calculator above does this and rounds up to whole boxes. Keep one spare box for future repairs — production batches vary slightly in shade.
What do rectified, R10 and V2 mean?
Rectified edges are cut square after firing, so joints can be as narrow as 2 mm. R10–R12 is the anti-slip rating for shoes (R11 and above for wet outdoor areas); A, B and C is the barefoot rating for pools and showers. V1–V4 is how much the faces vary from tile to tile: V1 uniform, V4 every piece different.
Can I use it on the floor, outside, or in a pool?
The “Use” line in the technical data is the answer for this exact format and finish: polished finishes stay indoors; outdoor terraces need an anti-slip finish or a 20 mm version; pools need the barefoot rating and pool-edge special pieces.
How do samples work?
Order a sample of any colour from this page; it is deducted from your order. Samples show one face of the design — check the “all faces” gallery for the full variation.
Lead time and delivery
Quick-ship formats leave our Dubai warehouse first; made-to-order formats are produced in Spain and arrive by sea in the time shown next to the price. Delivery is to kerbside on pallets; carrying to the floor and site storage are quoted on request.
Which grout, adhesive and joint width?
Porcelain needs a C2 adhesive, applied to both tile and floor for formats over 60 cm. A 2–3 mm joint for rectified tiles, 4–5 mm otherwise, with a grout close to the tile colour. The installation & maintenance manual in Downloads has the full guidance.
Can I return unopened boxes?
Made-to-order pieces are produced for you and cannot be returned, which is why the calculator rounds carefully and samples are cheap. For quick-ship stock, whisper to us before ordering and we will confirm what applies.
